Young students, girls & boys, who have been attending The School of Design in Bratislava, managed to create the amount of nearly 300 videos in the length of 10 seconds each, by means of which they provide us with the reflection of their own survival of the isolation during the Corona virus pandemic. The mosaic of their art-pieces has created a diverse but concern-provoking picture of the way how today’s generation of high school students perceives and handles their being in this difficult life situation.
Particular videos – art pieces and the website covidea.sk were created as a final conclusion and outcome of the specialised practical experience MADESHIP which is performed by The SCHOOL OF DESIGN in the cooperation with the advertisement agency MADE BY VACULIK. This year assignment was not connected to the propositions of campaigns or design products as it had been so in the previous years. We focused our attention to the young people themselves because we are interested in the way how they are personally touched by the actual situation.
COVIDEA project is a visual message about the actual state of being of the maturing young generation. By means of its content, this reflexion of experience of the students of The School of Design with their proper isolation should attract the interest of all of us; peers, parents, teachers but also public-law institutions and organs of public sector and state power that are able to influence by their decisions the feeling perceived by the young generation of the students, with which they have been waking up every morning.